Local SEO is the optimization of a brick-and-mortar business's website and online presence for local search queries. Think, "pet boarding near me".
There’s myriad statistics that highlight the importance of local SEO, such as that 97% of people learn more about a local company online than anywhere else.
What Should I Do For My Local SEO?
Your focus should be on ensuring that the information about your data is correct and consistent across Google’s search landscape. Then, engage with your local community.
In an attention economy (like this one), marketers struggle for attention. If you don’t have it, you lose.
- Seth Godin, author of Permission Marketing
7 Ideas For Local SEO
- Google My Business Listing
Claim your business on Google’s My Business page. It’s free and only takes a few minutes.
- Bing Places for Business
It’s not Google but still commands a surprisingly large market share. List your business here too.
- Photos of your business
Add photos of your business to your Google My Business and Bing Places for Business accounts. It adds visibility and credibility to your listing.
- Online directories and citations
Claim your business on the following directories: Apple Maps, Yellowpages, Foursquare, and Yahoo’s Localworks.
- Review sites
Also claim your listing on Yelp, Glassdoor, Angie’s List, and BBB.
- Consistent NAP
Make sure your business name and information is exactly the same for all of your listings. Any inconsistencies may cause search engines to find you as separate businesses.
- Create a Facebook business page
Facebook is a powerful discovery and marketing tools for small businesses due to its unsurpassed community of users.
We understand how busy you are. Need help with things like claiming your business listings? Please get in touch with us.